Having set up BDC’s on a national level, I understand what it takes to not only create an Automotive BDC, but how to ensure that it becomes a profit center. I believe in developing and maintaining a long-term relationship with my clients to ensure their BDC is consistently driving traffic and creating sales. • Teamed with a variety of automotive dealerships to establish process, education, and accountability. • Worked directly with dealers and top level management to increase profit and market share. • Facilitated numerous management, BDC, sales, phone, internet, and service training classes. • Implemented successful BDC’s around the country. • Developed and executed daily training material for large Automotive Dealer Groups. • Facilitated and conducted training classes for groups up to 100 sales professionals. • 100% travel
Report to Senior Director of Sales and manage a 10-person team, with 3 director-level reports. Responsible for supervising and evaluating the team’s role of direct sales and field partner sales of Showroom and F&I Solutions to Automobile Dealer groups throughout the US. Audit team member’s sales presentation techniques and customer interactions during formal presentations and telephone correspondence. Act as a liaison with the Marketing Team in the planning process for new product releases which may impact the sales team. • Manage daily sales activity of inside sales team responsible for their annually assigned product portfolio as derived by Senior Sales Management. • Direct customer interaction to facilitate closing sales and/or handling issues as warranted. • Prepare and present Quarterly Business Reviews to explain the sales results and trends plus significant accomplishments within the team. • Selling Manager of all F&I products with a team quota of 14M per year.
Internet Marketing Specialist utilizing all aspects of web interface and vendor site modifications. Maintain a staff of 5 Product Specialists receiving 600 inquiries per month. Develop multiple online advertising campaigns on a weekly basis. Daily focus on internet activities including SEO, SMM and direct customer marketing through lease retention programs and follow-up. Intense organic search customization maximizing online customer visit to dealership contact ratio. • Responsible for creating a follow-up process for all customers, creating a high appointment show count. • Maintain day-to-day website updates & weekly website information verification for SEO optimization. • Social media specialist as well as successful online reputation monitoring and correspondence.
Daily supervision and monthly monitoring of entire internet department. Concentration on expense control and updating of all websites involving design changes, modifications and information verification. Synchronization of IT services and “generating traffic” programs in areas such as online marketing, direct customer marketing, customer retention for sales and service clients, search engine optimization and bulk email marketing. • Established an “internet process” creating the most operative management of a lead: from initial contact, to appointment setting, and intense follow up (short and long term). Result: Internet sales represent 41% of dealerships monthly sales average. • Maximize current dealerships business development success by utilizing cutting edge opportunities such as: QR barcode implementation, online chat capabilities & mobile website development. • Website, SEO, SMM, Digital Advertising & lead-gen campaigns promoting one goal - to increase storefront traffic by generating email and phone leads. Result: region leading website conversion rate of 27%.
Responsible for maintaining all leads generated from General Motors dealer website and third-party websites from initial contact through the final sale on a daily basis. • Achieved unit sales targets for new and pre-owned cars as well as related products and services from retail and wholesale clients on a monthly basis resulting in a 32% increase in revenues. • Forecast goals and objectives for sales, gross, and key expenses on a monthly basis. • Ensure proper follow up of all clientele by implementing a prospecting sales control system. • Develop new business leads and increased client base through focused, personal marketing efforts that include internet associations, networking affiliations, telemarketing and various social outlets. • Successfully organize all General Motors requests for event coordination and promotions off premise.
Responsible for sales, management and growth of every department within company profile ie. advertising, marketing and business development. Expanded the scope of initial business plan by creating new revenue streams in response to industry patterns. Introduced up-sell programs to increase company’s bottom line sales. • Integral in growing business from 2 employees with annual sales of $200K to 20 sub-contractors & annual sales of $1.2M. • Worked with Fortune 500 clients and C-level executives on event concepts, budget, cost control analysis, and compilation of all data relating to events. • Planned Corporate events, Bar and Bat Mitzvahs, Wedding Receptions and various social events, supervising all aspects including initial client meeting, menu planning, theme décor choices and entertainment selections. • Increased customer base 50% by expanding vendor relationships to include Carnival events & Party Décor by acquiring Fun Services-NJ – one of the largest carnival themed companies in the US. • Maintained all financial records: proposals, contracts, budgets, commissions, inventory and purchases. • Talented and Polished Emcee appearing on “The Montel Williams Show” as a party planner. • Recruited, hired and trained all personnel for various positions within company.
Shark Tank Episode 303. Former Congers, NY resident, Clarkstown HS North Graduate, Villanova University Graduate and current Waldwick, NJ resident Kevin Kiernan and his wife Melissa appeared with their product: The Last Lid on the HIT Reality TV Show: SHARK TANK - ABC on February 17, 2012. Please tell all your friends and family to "LIKE" our Facebook fan page: The Last Lid and to check out the show on YouTube.
Incredible Tee Shirt w/ all the victims names from September 11, 2001. Dedicated to carrying on the legacy of the 9/11 victims and their families. I want to do some good and help out people any way I can. To raise money for the 1st Responders who are ill due to their hard work and dedication to the recovery of our loved ones.
B.A.
Graduate
Concentration: All Academics
Shark Tank - Season 3 entrepreneur who’s salesmanship earned a deal on the highly competitive show . Client Retention, Business Development, Networking, Sales, Management, Family Time, Cooking.
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